Gourmet Garden

the project

Gourmet Garden is an exciting product — fresh and quality herbs in easy-to-use, convenient packages. The brand had a unique opportunity: research showed that once consumers tried Gourmet Garden, they were likely to become repeat buyers. So we just needed to get people to try it.

the program

We created a video campaign that showed off just how easy, fresh and delicious Gourmet Garden products are for cooking delicious meals the whole family will love. And we filmed the spot in our in-house content kitchen studio!

the results

Gourmet Garden saw an uptick in sales and the campaign generated excitement across new and repeat users alike.

the work

concept • storyboards • art direction • video direction • styling