Explore Cuisine

the project

Explore Cuisine is a plant-based, protein-packed, gluten-free pasta brand created for consumers who are committed to their health and wellness. The new campaign taps into the stories of those who have changed their lives and improved their health through our high-quality, nutrient dense ingredients.

the program

We created The Power of Explore campaign – complete with a social and website overhaul that launched their powerful new look and feel + campaign language to the growing population of health enthusiasts of the world. The campaign features the inspirational stories of fitness guru Robin Arzon; nutritionist, Liana Werner Gray; olympian Brent Hayden and para-olympian, Victoria Arlen.

the results

Our influencer program, paid ad campaigns, and complete social overhaul got an uptick in sales and visits to our website. Our social following continues to grow and we continue to break sales records.