McCormick “Pure Flavor Stories”

the project

McCormick is a brand that consumers love, but the ever-growing health-conscious consumer needs to know everything about the brand so they can feel good about paying more.

the program

Tell the Pure Flavor Story of three lead products in a truly relevant way – where they come from and how they are made. The more transparent we are, the more consumers fall in love.

the results

The combo of a beloved product that also has a compelling story behind it. This work is the perfect combination of the two.

the work

concept • art direction • storyboards • graphic design