Else Nutrition

the project

Else is a brand-new plant-based toddler formula offering today’s parents the something “Else” they’ve been looking for: gluten-free, dairy-free, soy-free, gmo-free nutrition. They needed a compelling look and campaign to stand out in the already over-saturated market.

the program

We built the brand from the ground up! From a unique and disruptive brand identity, to breakthrough packaging, and a compelling campaign inviting families to live in an “Else World” – where everything they imagined their toddler nutrition could be is real. We worked with powerful parent influencers to spread the word and created an irresistible new brand.

the results

We generated a robust social following and launched successfully in the summer of 2020. The #ElseWorld family is growing by the day.