FitVine Wine

the opportunity

FitVine Wine created the better-for-you wine category. But as the market became crowded, they needed help sharing their story in an honest, compelling, and real way.

the strategy

Sawtooth and FitVine collaborated to create a solid foundation. Then, our team uncovered what truly made the brand tick with consumers — FitVine is a wine you can feel good about drinking, without sacrificing taste and alcohol content. It’s also high-quality, differentiating it from other brands in the market.

the services

Brand strategy
Campaign ideation, creation, and execution
Content creation and management
Video
Digital
Email
Social media
Trade
E-commerce
Data-driven analysis and recommendations